From: [redacted] CAPTAIN [redacted], N5
Sent: Monday, August 22, 2011 11:49
Subject: FACEBOOK Capture the Flag - [redacted] participation
BLUF: The Chief of Naval Information (CHINFO) will sponsor a virtual "Capture the Flag" game on Facebook beginning today (Monday) Aug 22 and ending (Friday) Aug 26. The game has been designed to share specific themes and messages for a variety of commands with a large audience. The winning command has the opportunity for its message to headline the Navy Facebook page for a week following the competition. We'd like to win and we need the help!
BACKGROUND: CHINFO has developed a game of "Capture the Flag" to be played on Facebook for the next week. Details of the game and how to participate are listed below:
CAPTURE THE FLAG GAME OVERVIEW
Social media provides a great opportunity to reach a vast audience. Virtual "Capture the Flag" was developed as a way of sharing Navy themes and messages with personnel with that audience.
Official Navy Facebook pages are "competing" against each other as a way to help the Navy raise awareness about the great things Sailors are doing around the world. Eleven commands have entered the game:
- Naval Facilities Engineering Command
- Norfolk Naval Shipyard
- U.S. Naval Air Forces (AIRFOR)
- U.S. Pacific Fleet
- Naval Sea Systems Command
- Commander Submarine Forces Atlantic (SUBLANT)
- U.S. Navy Life
- Naval Health Clinic New England
- Naval Air Station Pensacola Public Affairs
- Commander Naval Surface Pacific Force (SURFPAC/SURFFOR)
The Capture the Flag Bracket shows [redacted] entering the game on Tuesday, August 23 at 0800. [redacted] will go head-to-head with [redacted]! To check out the [redacted] Facebook Page go to: www.facebook.com/[redacted]
To see the [redacted] page go to:
How Do I Play?
To play the game you will need to access the [redacted] Facebook page, make the Team [redacted] flag your profile picture on your personal Facebook Page and get ready to "like" and "comment" on Tuesday when [redacted] enters the competition. For those of you who already have a Facebook account you can get the NECC team flag by viewing the note here: https://www.facebook.com/#!/notes/[redacted]capture-the-flag-instructions/10150265823551448 The note contains the team flag and full instructions on how to play the game.
Attacking and Defending the [redacted] Flag
Once you have made the Team [redacted] flag your profile picture and game day has started you need to defend the [redacted] themed flag posted for that day and attack the competition's posted themed flag. The posts will be made a pictures on the Facebook wall. Hence, on August 23 at 0800 [redacted] will post the first themed flag as a picture on the wall. If a team member from [redacted] "likes" the [redacted] flag then this counts as an attack. You can then counter the attack by posting a comment to the [redacted] flag which means you are defending the [redacted] flag. Same goes for the [redacted] flag, team members from [redacted] can "like" their flag to attack as well. At 2000 CHINFO will evaluate all the likes and comments to determine a winner of the day. The winner will advance to the next day.
Likes = Attack
Comments = Defend
Why Should I Play?
The reward for winning benefits us all because [redacted] will be able to showcase all five of our themed flags for one week on the Navy's Facebook page which has more than 330,000 fans. This is a good way to tell the masses what great work our [redacted] are doing!
What If I Don't Have a Facebook Page?
If you do not have a Facebook account, you will need to get one to play the game. You can go to this page to create an account. https://www.facebook.com/r.php?locale=en_US If you don't want to get a Facebook page, but know individuals who do have one, please encourage them to support [redacted] and attack the opponent's flag (imagine the power of all of your teenaged children carrying [redacted] message to the masses!)
What If I Have Questions?
John [redacted]x252 or john.[redacted]@navy.mil
Rick [redacted]x249 or Richard.[redacted]@navy.mil
Jeannine [redacted]x251 or Jeannine.[redacted]@navy.mil
Thanks for supporting this effort to get our message out.
Wednesday, August 24, 2011
Shall we count the manhours?