MSNBC: where is South Africa again?

Somewhere north of your credibility.

MSNBC was the victim of a hoax when it reported that an adviser to John McCain had identified himself as the source of an embarrassing story about former vice presidential candidate Sarah Palin, the network said Wednesday.

David Shuster, an anchor for the cable news network, said on air Monday that Martin Eisenstadt, a McCain policy adviser, had come forth and identified himself as the source of a Fox News Channel story saying Palin had mistakenly believed Africa was a country instead of a continent.

Eisenstadt identifies himself on a blog as a senior fellow at the Harding Institute for Freedom and Democracy. Yet neither he nor the institute exist; each is part of a hoax dreamed up by a filmmaker named Eitan Gorlin and his partner, Dan Mirvish, the New York Times reported Wednesday.

The Eisenstadt claim had mistakenly been delivered to Shuster by a producer and was used in a political discussion Monday afternoon, MSNBC said.

"The story was not properly vetted and should not have made air," said Jeremy Gaines, network spokesman. "We recognized the error almost immediately and ran a correction on air within minutes."

Gaines told the Times that someone in the network's newsroom had presumed the information solid because it was passed along in an e-mail from a colleague.

What a poster child for media bias. What a joke. You can see all the glorious details here.