Monday, February 11, 2013

What happens when CPA's take over

This is a complete and total abomination! An outrage! Sacrilege!

As The Bard would say; you should be women and yet your beards forbid me to interpret that you are so. Methinks thou art a general offence, and every man should beat thee. I think thou wast created for men to breathe themselves upon you. Thou art a base, proud, shallow, beggarly, three-suited, hundred-pound, filthy worsted-stocking knave; a lily-liver'd, action-taking, whoreson, glass-gazing, superserviceable, finical rogue; one-trunk-inheriting slave; one that wouldst be a bawd in way. I'll beat thee, but I should infect my hands. Away, you cut-purse rascal! you filthy bung, away! By this wine, I'll thrust my knife in your mouldy chaps, an you play the saucy cuttle with me. Away, you bottle-ale rascal! you basket-hilt stale juggler, you! Thou art a boil, a plague sore, an embossed carbuncle in my corrupted blood.
The distillery behind Maker’s Mark bourbon is reducing the amount of alcohol to meet a rise in global demand, company officials said today.

Maker’s Mark is distilled to 45 percent alcohol by volume — or 90 proof — and, after the change, would go down to about 42 percent ABV or 84 proof.

“Lately we’ve been hearing from many of you that you’ve been having difficulty finding Maker’s Mark in your local stores,” Maker’s Mark executives Rob Samuels and Bill Samuels Jr. wrote in a joint email to clients.

“Fact is, demand for our bourbon is exceeding our ability to make it, which means we’re running very low on supply.”

The bourbon brand — which famously used the slogan “It tastes expensive... and is” in the ‘60s and ‘70s — looked at “all possible solutions” and “worked carefully” to reduce the alcohol by volume of the beverage by 3 percent.
And this is just as true in this case; I must tell you friendly in your ear, sell when you can, you are not for all markets.

Well, this I do know. Such vile activity will never take place at the Official Distillery of CDR Salamander; Catoctin Creek. Move your strong drink dollars there.

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