What is this - an emoticon of a fat guy sticking his tongue out?
Their new logo:

Chris Good's former employer:

The Maggie's Royal Navy's favorite target:

As for me - like Obama's logo - what is it with the weak cheese, diluted blue? That may be many things, but that isn't American blue. I wonder what it looks like on an armband.
Just say'n.
Photoshop anyone?