Diversity Thursday

Some good news in the diversity battles.

One of the most excused and patronized organizations in the USA that centers its existence on racist assumptions is having a bit of trouble as more and more people realize what they are about. So much, it appears, they had to change their name.

La Raza has decided to rebrand. The liberal political group announced last week that it would change its name from one suggestive of adversarial Chicano politics to something with broader appeal: UnidosUS.

Here's why;

The name La Raza—“the race” in Spanish—flies in the face of this reality. It is off-putting to many “Hispanics,” an artificial Census category comprising many razas. The organization’s CEO, Janet Murguia, admitted as much in a video announcing the name change: “We must make sure that our name and our organization evolves along with and remains relevant to our ever changing Hispanic community.”
...
The shift appears to stem from a recognition of long-ignored social and financial transformations in the U.S. 

Since its inception in 1968, made possible in part by a grant from the Ford Foundation, La Raza has been far more dependent on boardrooms and government than grass-roots support. But with government largess drying up, the liberal political-advocacy group may find itself needing greater support from the rank and file. This won’t be easy.
The nation’s “Hispanics” are undergoing a radical shift that most politicians are missing: A white majority is likely to persist in America. “Many children growing up today in mixed families are integrating into a still largely white mainstream society,” sociologist Richard Alba noted in American Prospect last year. These children are “likely to think of themselves as part of that mainstream, rather than as minorities excluded from it.”

As I've always said; the diversity industry is a racket. It is an amalgam of rent-seekers, grievance mongers, racists, and otherwise unemployable people who have no desire to bring people together, but to keep them apart in little manageable tribes to use for block political and financial gain.

Along the way, people are moving in our direction towards a more equal and color blind society. People who first see race are simply that, racists. They have no place in a modern society.

You can change your name, but you remain what you always were, "UnidosUS" - a group acting like the most base racists who use tribalism, fear, and division to enrich yourselves. Nixon's made up ethnicity, "Hispanic" exists no other place but in the minds of the American left. About as useful and deserving of special treatment as "Scandinavian." Actually less so. Danes, Swedes and Norwegians have more in common than Cubans, Mexicans, & Uruguayans. 

More work needs to be done, but each day that organizations such as this have to change to try to survive, the better. They should be kept at the margins to stew in their own sectarian juices - shunned by well meaning, modern, forward looking Americans.